Marketing & Creative Director

Kyle
John
Blake

10+ years building brands, audiences, and revenue through creative campaigns, creator partnerships, and performance marketing across sports, gaming, entertainment, and consumer products.

Clients Video Marketing Resume Contact
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Past Clients

Brands I've Worked With.

How Can I Help?

Marketing That Moves Numbers.

100M+
Cross-Platform Views

Content & Social Strategy

Platform-native content, viral campaigns, creator distribution, and social storytelling that drives real views and measurable audience growth.

10+
Years Leading Creative

Creative & Content Leadership

Creative direction, content strategy, video, social-first storytelling, and leading creative teams.

200+
Creators Managed

Creator, Influencer & Social

Creator partnerships, influencer strategy, professional talent, social strategy, and community growth.

$20M+
Revenue Driven

Growth & Performance Marketing

Paid media, performance funnels, CRM, and data-driven acquisition strategies that turn marketing spend into measurable revenue.

Demo Reel & Branded Content

Content Conquers All.

Bleacher Report

Senior Content Producer / Director
60M+Cross-Platform Followers

Madison Square Garden

Marketing Content Manager
25M+Cross-Platform Followers

Barstool Sports

Senior Content Producer / Director
100M+Cross-Platform Followers

On Set & On Location

In The Action.

Comfortable directing top tier talent and capturing moments live and scripted.

Dwyane Wade — Bleacher Report Dwyane Wade — Bleacher Report
Kevin Knox — NY Knicks Kevin Knox — NY Knicks
Travis Kelce — Bleacher Report Travis Kelce — Bleacher Report

Case Studies

Great Marketing.
Great Results.

Esports  ·  Brand Marketing  ·  Creator & Talent Management  ·  Creative Leadership  ·  Partnerships

Counter Logic Gaming

Madison Square Garden's Former Gaming Division

Objective

Increase MSG Partnership Revenue by Building a Scalable Branded Content Program

Tactics
  1. Led 10+ person content team across CLG's full franchise portfolio — LCS, CS:GO, Apex Legends, Call of Duty, and top streamers
  2. Built integrated brand campaigns with Delta, Samsung, Bud Light, Logitech, Spectrum, and Squarespace — driving partnership revenue for MSG Esports
  3. Grew X/Twitter to 350K+ through platform-native content strategy and creator activations
Results
10+Person Team Led
10+Major Sponsors
$1M+Revenue Driven
50+Creators & Athletes Directed
The Work

Defend The Faith

Samsung Partnership

Delta Air Lines Partnership

Growth Marketing  ·  Performance Marketing  ·  Paid Media  ·  CRM  ·  Revenue Strategy

Site Services of America

Multi-Location Construction Services Company

Objective

Drive Revenue from $12M to $17M Through Performance Marketing & Outbound Pipeline

Tactics
  1. Owned full Google Ads strategy — campaign architecture, bid optimization, and A/B creative testing
  2. Built structured outbound pipeline across LinkedIn, Google Maps, Instagram, Facebook, and TikTok
  3. Led all brand creative — website, brand playbook, social presence, and visual assets
  4. Integrated HubSpot CRM — built pipeline workflows, lead scoring, and automated sequences to improve sales rep efficiency and lead conversion
Results
$12M → $17M

Revenue Growth

42%Revenue Increase
$1M+Google Ads Budget Managed
2xGoogle Ads ROAS
↑ RetentionHubSpot CRM
Certified HubSpot Expert
Google Ads Certified
Gaming  ·  Creator Marketing  ·  Go-to-Market  ·  Community  ·  Content Strategy

DreamWorld

Infinite Sandbox MMO

Objective

Launch a Steam Playtest with 10,000+ Players Through Creator-Led Distribution

Tactics
  1. Built and managed a 200+ creator network to drive awareness, content distribution, community growth, and launch
  2. Created the official gameplay reveal trailer inside Unreal Engine — released exclusively on IGN, 1.1M+ views
  3. Hosted weekly community events to build brand advocates and drive signups
Results
200+Creator Network
1.1M+Trailer Views
50K+Signups
5xOver Launch Goal
The Work

Official Gameplay Reveal Trailer — IGN

Community Reaction

Consumer Brand  ·  DTC  ·  Growth Creative  ·  Social Strategy  ·  E-Commerce

MacroMaxx Performance Nutrition

Consumer Wellness Brand  ·  Flagship Product: Mammoth Fiber

Objective

Launch a DTC Brand Using Social-First Creative, AI Content Systems, and Performance Funnels

Tactics
  1. Built a following on Instagram and TikTok using creator and viral content — multiple videos surpassing 1M+ views
  2. Created AI workflows to automatically generate social posts and blog articles
  3. Designed Shopify sales funnels end to end and launched Mammoth Fiber on Amazon
Results
1M+Views Per Video
DTCBrand Launch
4.6★Amazon Rating
1,000sUnits Sold
The Work
Mammoth Fiber Viral Short
▶
4.8MViews
54KLikes
3KComments
YouTube Shorts — Viral Video
amazon
Mammoth Fiber — High-Performance Daily Fiber
4.6 ★★★★★ 45+ Verified Reviews
Launched July 2025  ·  Thousands of Units Sold
4.6★
out of 5
Gaming  ·  Web3  ·  Unreal Engine

Cloud Castles: Battlegrounds

Creature-Collecting Game  ·  Creator of Might & Magic

Objective

Build a Web3 Gaming Community from Zero and Drive Whitelist Signups

Tactics
  1. Directed and edited the launch trailer built entirely inside Unreal Engine Sequencer
  2. Built an international creator network of web3 influencers and gaming content creators for coordinated launch drops
  3. Hosted weekly community events and a Spotify podcast bringing on leaders in the web3 space
Results
0→155K+Followers on X
35K+Whitelist Follows
MillionsCross-Platform Views
The Work

CGI Launch Teaser — "Welcome to Elisus"

1.2M+ Views on X

Viral content clip — 1.2M+ views on X

Career Timeline

10+ years.
One trajectory.

2025 – Present

Marketing & Business Development Manager

Site Services of America  ·  Los Angeles, CA

2022 – 2025

Founder — Content & Marketing Strategist

Powerhouse Creations  ·  Los Angeles, CA

2020 – 2022

Marketing Content Manager

Counter Logic Gaming — MSG Esports Division  ·  Los Angeles, CA

2018 – 2020

Marketing Content Manager — Sports Corp.

Madison Square Garden  ·  New York, NY

2017 – 2018

Senior Content Producer / Director

Barstool Sports  ·  New York, NY

2013 – 2017

Senior Content Producer / Director

Bleacher Report — Warner Bros. Discovery  ·  New York, NY

2008 – 2013

Freelance Producer / Director

HBO Sports  ·  History Channel  ·  WEtv  ·  New York, NY

Kyle John Blake

Let's Talk

Let's Build Something People Care About.

Exploring senior opportunities across brand marketing, creative strategy, content, creator marketing, growth, sports, gaming, entertainment, and consumer brands.

Open to senior roles in brand, creative, content, creator marketing, growth & performance marketing

Email kyle.j.blake@gmail.com ↗ LinkedIn linkedin.com/in/kylejohnblake ↗ Phone 201-788-5433