Marketing & Content Leader

Kyle
John
Blake

10+ years building brands at the intersection
of content, culture, and performance.

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Past Clients

Brands I've Worked With.

How Can I Help?

Marketing That Moves Numbers.

10+
Years Producing

Content Strategy & Production

Full-scale production from concept to delivery — scripting, directing, and distributing content that performs.

4.8M
Views on a Single Short

Social Media & Audience Growth

Platform-native strategies that build real audiences — individual videos hitting millions of views.

$1M+
Annual Ad Budget Managed

Integrated Marketing Campaigns

Multi-channel campaign execution across paid, owned, and earned media — with the analytics rigor to prove what's working.

6-Fig+
Content Deals Closed

Brand Partnerships & Sponsorships

Six-figure campaigns delivered for Delta, Samsung, Pepsi, Bud Light, and more.

10+
Person Teams Led

Team Leadership & Operations

Built and led 10+ person content teams with workflows and pipelines that scale.

4.6★
Amazon Rating  ·  Year One

Brand Launch & Growth

Zero to market — brand identity, content engine, paid acquisition, and Amazon launch.

Demo Reel

Video Demo Reel.

Case Studies

Great Marketing.
Great Results.

Gaming  ·  Unreal Engine  ·  IGN Exclusive

DreamWorld

Infinite Sandbox MMO

Objective

Launch a Steam Playtest with 10,000+ Players

Tactics
  1. Created official gameplay trailer inside Unreal Engine — released exclusively on IGN, 1.1M+ views
  2. Built a 200+ content creator network of streamers and YouTubers to cover the launch
  3. Hosted weekly community events to build brand advocates and drive signups
Results

Official Gameplay Reveal Trailer — Released on IGN

Community Reaction — Viral Engagement Campaign

Gaming  ·  Web3  ·  Unreal Engine

Cloud Castles: Battlegrounds

Creature-Collecting Game  ·  Creator of Might & Magic

Objective

Build a Web3 Gaming Community from Zero and Drive Whitelist Signups

Tactics
  1. Directed and edited the launch trailer built entirely inside Unreal Engine Sequencer
  2. Built an international creator network of web3 influencers and gaming content creators for coordinated launch drops
  3. Hosted weekly community events and a Spotify podcast bringing on leaders in the web3 space
Results

CGI Launch Teaser — "Welcome to Elisus"

1.2M+ Views on X

Viral content clip — 1.2M+ views on X

AI-Powered DTC  ·  Consumer Brand  ·  Amazon Launch

MacroMaxx Performance Nutrition

Consumer Wellness Brand  ·  Flagship Product: Mammoth Fiber

Objective

Launch a DTC Supplement Brand from Zero Using AI as the Core Content Infrastructure

Tactics
  1. Built a following on Instagram and TikTok using creator and viral content
  2. Created AI workflows to automatically generate social posts and blog articles
  3. Designed Shopify sales funnels end to end and launched Mammoth Fiber on Amazon
Results
Mammoth Fiber Viral Short
▶
4.8MViews
54KLikes
3KComments
YouTube Shorts — Viral Video
amazon
Mammoth Fiber — High-Performance Daily Fiber
4.6 ★★★★★ 45+ Verified Reviews
Launched July 2025  ·  Thousands of Units Sold
4.6★
out of 5
Paid Media  ·  Revenue Growth  ·  Business Development

Site Services of America

Multi-Location Construction Services Company

Objective

Grow Company Revenue from $12M to $17M

Tactics
  1. Owned full Google Ads strategy — campaign architecture, bid optimization, and creative A/B testing
  2. Built structured outbound pipeline across LinkedIn, Google Maps, Instagram, Facebook, and TikTok
  3. Led all brand creative from scratch — website, brand playbook, social presence, and visual assets
Results
$12M → $17M

Revenue Growth

42%Revenue Increase
$1M+Annual Ad Budget
2xGoogle Ads ROAS
↑ RetentionHubSpot CRM
Esports  ·  Brand Partnerships  ·  Team Leadership

Counter Logic Gaming

MSG Esports Division  ·  LCS  ·  CS:GO  ·  Apex Legends  ·  Call of Duty

Objective

Increase MSG Partnership Revenue by Creating Legitimate Content Opportunities for Brand Partners

Tactics
  1. Built and led 10+ person content team — workflows, quality standards, and always-on publishing cadence
  2. Developed integrated brand content campaigns with Samsung, Bud Light, Logitech, Spectrum, and Squarespace that felt native to the esports audience
  3. Executed multi-channel strategy growing X/Twitter to 350,000+ followers, expanding the audience brands were buying access to
Results

Counter Logic Gaming — Defend The Faith

Counter Logic Gaming — Samsung Brand Partnership

Sports & Branded Content

The work, with the world's biggest brands.

Bleacher Report

Sr. Content Producer  ·  Warner Bros. Discovery
22M+Instagram Followers
4M+YouTube Subscribers

Madison Square Garden

Marketing Content Manager  ·  Sports Corp.
5Fortune 500 Partners
NBA & NHLLeagues

Barstool Sports

Sr. Content Producer / Director
17M+Instagram Followers
100M+Network Followers
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Career Timeline

10+ years.
One trajectory.

2025 – Present

Marketing & Business Development Manager

Site Services of America  ·  Los Angeles, CA

2022 – 2025

Founder — Content & Marketing Strategist

Powerhouse Creations  ·  Los Angeles, CA

2020 – 2022

Marketing Content Manager

Counter Logic Gaming — MSG Esports Division  ·  Los Angeles, CA

2018 – 2020

Marketing Content Manager — Sports Corp.

Madison Square Garden  ·  New York, NY

2017 – 2018

Senior Content Producer / Director

Barstool Sports  ·  New York, NY

2013 – 2017

Senior Content Producer / Director

Bleacher Report — Warner Bros. Discovery  ·  New York, NY

2008 – 2013

Various Production Roles

Freelance  ·  New York, NY

In the Field

Behind the work, with the talent.

Kyle John Blake with Dwayne Wade
Dwayne Wade Miami Heat  ·  Madison Square Garden
Kyle John Blake with Kevin Knox
Kevin Knox NY Knicks  ·  Madison Square Garden
Kyle John Blake with Travis Kelce
Travis Kelce Kansas City Chiefs  ·  Bleacher Report
Kyle directing at Barstool Rough N Rowdy
Barstool Rough N Rowdy Barstool Sports  ·  On Location Director

Education

The foundation.

BA, Political Science

University of Connecticut  ·  Storrs, CT

Relevant Coursework: Marketing, Communications, Video Production, Media Studies, Consumer Behavior

Kyle John Blake

Let's Talk

Open to the right opportunity.

Sports, entertainment, gaming, tech, consumer brands — if the work is interesting, let's talk.

Currently open to senior roles in sports, entertainment, gaming, consumer brands & DTC

Email kyle.j.blake@gmail.com ↗ LinkedIn linkedin.com/in/kylejohnblake ↗ Phone 201-788-5433